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Another Google page rank has taken place a few days ago and I got some good surprises on my websites. I don’t give much importance to page rank but it’s always good to see its increase to motivate me more and more. Most of my websites had their page rank increased and the reason for that is mainly the unique content of my websites. Most people base their website development in duplicated content and link exchanges and most of them end up failing. I’ve learned from my mistakes and I always try to get unique content in my websites and the last page rank update proved once again that I’m on the right path to success. I’m still a little bit far from my goal for this year but I’m quite sure that if things keep on going as until now I will achieve my goal.
For me, page rank is only a indicator if I’m on the right path or if I should change something in my website development and advertising. I don’t “work” my websites to get a high page rank because that won’t help me a bit if the traffic I receive does not convert. The most important factor in advertising is if it is converting or not, and organic traffic converts much more than “fabricated” traffic. So, the trick is to provide my website visitors unique and relevant content,  provide them what they were looking for when they started their research. If allthis points are covered you will see your traffic converting more and more.